Scientific research and behavioral studies support the idea that early, tangible progress (even if small) increases the likelihood of sticking with a behavior change over time, and this is one of the core design insights behind many successful habit-formation programs. Decades of experience has shown me that participants gain immediate momentum and wisdom from combination of small changes (thin slice experiments) and the feedback the experiments provide.

It’s rarely the specific experiment that matters. What’s most impactful is reframing change as something small, reversible, and low-risk. When people shift from “I need to make a big life change” to “I’m just running a small experiment,” their nervous system relaxes. That shift creates permission to be imperfect, to start before they’re ready, and to learn without the pressure of getting it right the first time.

It's both. It’s gotten much easier to notice the stories I’m telling myself and to course-correct when they show up. But each time that gets easier, another layer reveals itself, with new challenges underneath. What’s improved the most is speed. The gap between recognizing my own domestic propaganda and taking a different action has collapsed to seconds. As they say in professional cycling: it doesn’t get easier—you just get faster.

Both. The 72-Hour Reset works at any stage of an executive transition. Whether you're 6 months out and feeling the identity vacuum, or 6 months away and want to enter the next chapter with intention. Many participants use it as a planning tool before they step down; others come after the exit when the gravity of the shift has hit. Either way, you'll leave with a clearer picture of who you are — and who you're building next.

Most executive coaching is role-based. It helps you perform better in the job you have. The 72-Hour Reset is identity-based. It helps you understand who you are beyond the job. This isn't about optimizing your performance in a role. It's about redesigning your sense of self when the roles you used to inhabit are no longer available. It's a different kind of work, and it uses design methodology rather than a coaching framework.

Perfect. This program was built for people who resist self-help. It's grounded in design methodology, behavioral science, and systems thinking — the same intellectual frameworks that build products and organizations. Self-help prioritizes insights, we focus on practical steps that map to real-world behaviors. There are frameworks, exercises, and experiments. If you can run a post-mortem, you can do this.

No. It's Nobel-prize winning design methodology applied to identity. If you can run a retrospective, you can do this.

No. The program is designed to be done privately. Community is optional, never required.

Around 30-60 minutes for the lessons and reflection. Some participants find themselves coming back to their notes and editing or adding to the exercises so you might want to make time for that too.

Sharing is encouraged but never forced. Part participants have preferred to share their stories to get peer feedback but you can do the work privately and still get significant value.

No. The 72-Hour Reset™ is a structured learning experience. We’re not therapists, and this isn’t a replacement for mental health care. It’s a practical framework for people who are ready to take ownership of their next chapter. Scientific research and behavioral studies support the idea that early, tangible progress (even if small) increases the likelihood of sticking with a behavior change over time. This is one of the core design insights behind many successful habit-formation programs.

Calls are optional, and require you register for the Make It Stick option. You’ll still be able to follow the program at your own pace within the 72-hour window.

No. This course stands alone. For retreat alumni, it’s a powerful integration tool. For new folks, it’s a great first step into Second Harvest.

The 100-Day Make It Stick adds:

• Regular bi-weekly or monthly integration prompts
• Accountability check-ins (solo or with peers)
• A container to embed your “thin-slice experiment” into real life